Shackleton co-founder in Atlantic row

Ian Holdcroft, co-founder of Shackleton, heads into the Atlantic Ocean with The Felix Five to take part in the world’s toughest row. Here’s how to follow his progress.

Today we send our best wishes to Shackleton co-founder Ian Holdcroft (second from left) and The Felix Five, as they begin the 2019 Talisker Whisky Atlantic Challenge. Widely regarded as the world’s toughest row, the challenge will take the team more than 3000 miles from San Sebastian in the Canary Islands to Nelson’s Dockyard English Harbour in Antigua & Barbuda.

Each member of the team will row for two hours and then sleep for two hours in a continuous cycle. Over the course of the challenge, rowers will need to consume 5000 calories a day and it is expected they will lose an average of 12kg. The row will take in the region of 40 days.

You can track The Felix Five here: RACE TRACKER